CST: 29/07/2016 05:05:31   

House Advantage Expands Customer Base in Asia With New Partnership at Tiger Resort Leisure and Entertainment Inc.

205 Days ago

LAS VEGAS, NV--(Marketwired - Jan 5, 2016) - Further strengthening its leadership position in the Asia Pacific gaming marketplace, leading customer loyalty solutions company House Advantage has entered into an agreement to deploy its HALo Core loyalty solution at Tiger Resort Leisure and Entertainment Inc. (TRLEI) in Manila, Philippines.

"Tiger Resort is anticipated to be one of the world's leading leisure and entertainment destinations, and we are honored and humbled to have been chosen to bring our HALo CORE loyalty solutions to the destination," said Jon Wolfe, President and CEO. "HALo is field-proven globally to increase customer loyalty by actively engaging and rewarding patrons across their entire resort experience, and we are confident the HALo suite of products will be beneficial to Tiger Resort Leisure and Entertainment Inc."

House Advantage's HALo CORE is a software suite of patron loyalty technologies. The multi-platform loyalty marketing solution and its Advanced Marketing tools create an engaging experience for the casino patron on and off property, including loyalty rewards, comps, promos. HALo CORE also captures player experience and spending behaviors across all facets of the integrated resort.

About Tiger Resort, Leisure and Entertainment Inc.
Tiger Resort, Leisure and Entertainment Inc. is a member of Japan-based casino resorts developer and operator Universal Entertainment Corporation. Tiger's vision is to join the ranks of truly world-class casino resorts and become the showcase property of Entertainment City Manila, providing an entertainment destination that creates many unique and memorable experiences. For more information, visit www.tigerresort.com/en.

About House Advantage, LLC
House Advantage celebrates its 10-year anniversary as a provider of loyalty marketing solutions to leading gaming operators in the United States and Asia. With a deep and proven operational track record, House Advantage is engaged by some of the largest entertainment companies in the world to provide technology-powered marketing solutions, guidance and implementation services for operators deploying new loyalty programs. For further information, visit the company's website at www.houseadv.com.

Contact:
Brett C. Kline
Chief Marketing Officer
Email Contact
702-882-3041